OUR STORY
Built in the trenches. Not a textbook.
Most agencies talk theory because they’ve never built a brand from scratch. We’re different.
My name is Niels Stone, founder and owner of StoneCommerce. My path to running a growth agency didn’t start in a corporate marketing cubicle—it started on a professional baseball diamond, and transitioned into the high-pressure world of e-commerce.
The Playbook
2018–2020 | Pro Baseball
Before writing a line of ad copy or managing a creator, I spent these years playing professional baseball. That background ingrained an obsessive focus on performance, execution, and resilience under pressure—mindsets that directly shaped how I approach scaling e-commerce brands today.
The Amazon Roots
I started my e-commerce journey building and operating brands on Amazon, learning the mechanics of logistics, listing optimization, and marketplace economics from the ground up.
Scaling Shank It Golf to $4.5M/Year
Taking those lessons over to Shopify, I founded and scaled Shank It Golf into a powerhouse brand generating $4.5M a year in revenue, mastering full-funnel customer acquisition, media buying, and brand retention.
The Turnaround at Dingers Golf
I applied the same blueprint to Dingers Golf Co, taking a brand pulling in just $15k a year and scaling it to $200k a year within 12 months.
The Evolution into Live Commerce & UGC
As consumer behavior shifted toward real-time discovery, I saw firsthand how traditional static ads were losing steam. We doubled down on live auction formats, TikTok Shop execution, and creator-led UGC pipelines—building the exact engine we now deploy for our clients.
Why StoneCommerce Exists
We don’t manage your ad spend or your creators from a distance. We build systems that treat your brand’s capital like our own—because I’ve sat in the founder’s seat, managed the inventory, and felt the pain of ad fatigue.
We cut out the creative chaos and connect creator sourcing, live streaming, and paid media into a single, predictable engine.
“Less production headache. More predictable scale.”
— Niels Stone, Founder & Owner